Welcome to Google's
Search Engine Optimization Starter Guide
This
document first began as an effort to help teams within Google, but we thought
it'd be just as useful to webmasters that are new to the topic of search engine
optimization and wish to improve their sites' interaction with both users and
search engines. Although this guide won't tell you any secrets that'll
automatically rank your site first for queries in Google (sorry!), following
the best practices outlined below will make it easier for search engines to
crawl, index and understand your content.
Search
engine optimization is often about making small modifications to parts of your
website. When viewed individually, these changes might seem like incremental
improvements, but when combined with other optimizations, they could have a
noticeable impact on your site's user experience and performance in organic
search results. You're likely already familiar with many of the topics in this
guide, because they're essential ingredients for any web page, but you may not
be making the most out of them.
Even
though this guide's title contains the words "search engine", we'd
like to say that you should base your optimization decisions first and foremost
on what's best for the visitors of your site. They're the main consumers of
your content and are using search engines to find your work. Focusing too hard
on specific tweaks to gain ranking in the organic results of search engines may
not deliver the desired results. Search engine optimization is about putting
your site's best foot forward when it comes to visibility in search engines,
but your ultimate consumers are your users, not search engines.
Your
site may be smaller or larger than our example site and offer vastly different
content, but the optimization topics we discuss below should apply to sites of
all sizes and types. We hope our guide gives you some fresh ideas on how to
improve your website, and we'd love to hear your questions, feedback, and
success stories in the Google Webmaster Help Forum.
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